Some food4thought for the coming Academic year.
Companies in the food sector, in their quest for innovation, they try different formulations, different packaging etc.
However, only few focus on the actual health benefits of food ingredients.
This is rather surprising...and actually a bit sad.
Given that EFSA has set clear guidelines on how to make novel health claims on foods, it would be beneficial, both for companies AND consumers, to create foods with novel health claims.
This would bring a dual gain.
For companies, the added value of these foods/nutritional supplements would increase dramatically.
For consumers, they will gain access to food with REAL health benefits and not the "soft" (but untrue?) messages they get on the packaging today that do NOT correspond to strong scientific data but it is just misleading info...
The challenge is huge both for companies and Academics.
But at the end of the day, the underlining question for all of us is this: do we really want to promote Science and create Novel (and really Functional!) Food or just play around with words, images and catchy phrases?